So I know what you are thinking. Another web shop offering the same old stuff to the same people in the same tired format. 

Well, wait a minute, and read on. Because while it’s hard to be touched by an online store, it is my dream to make cruising THE HAUTE a personal experience.

When I set out to create THE HAUTE it was kind of by accident. I thought about my life and about all the fashions I have worn, all the crazy purchases and over-the-top mistakes I have made, and I thought about paring things back. Way back. So I decided I should start a store for men that is all about the bare essentials.

But don’t think basic! I have used my connections to put together a tightly curated collection of some of my favourite pieces from some of Europe’s leading brands, such as Moschino, DSQUARED, Balmain Paris and soon MSGM. The key ingredients are style, fabrication, fit and print. As time goes by I will watch what you, the customer likes, and I will add this to the selection. We can learn together.

I also want this to be a journey, and THE HAUTE will aim to feature all original stories, shoots and columns. Some will be by me, some may be by friends or collaborators, but it is essential that there is a unique voice.

I also urge you to reach out to us and tell us about your experiences. Or post online and use our Instagram handle @thehaute_aus or hashtag it #thehaute or #thehauteman

Jason Lee Coates

Founder

The Haute